ATTENDEES

Who is the course aimed At - SEO Essentials is a hands-on training course perfect for online marketers, web executives, webmasters, and agency account managers. It is designed to provide a thorough understanding of SEO and how to plan and execute successful campaigns. This course is ideal for individuals looking to enhance their websites visibility and attract more traffic.

Furthermore, SEO Essentials is suitable for campaign managers who want to improve their skills in implementing SEO strategies. It is also ideal for those wanting to learn how to utilize internal resources or hire an agency for their SEO needs. This course is tailored to meet the specific needs of those involved in online marketing and website management.

At XYZ Training Group, our goal is to equip our clients with the necessary knowledge and skills to excel in the ever-changing digital landscape. SEO Essentials is an essential training for anyone looking to stay ahead of the competition and achieve their business goals. Join us today and take your website to new heights!

AGENDA

Course Agenda - Introductions & agenda, Search Engine Marketing SEM, The power of search, Organic search SEO versus paid search PPC, Crawling search engines & how they work, Meta search engines, Web directories, Which search engines to focus on, What is Search Engine Optimisation SEO, The find read crawl index and rank of SEO, Dealing with dynamic & database-driven sites, Dealing with images - Frames - iframes JavaScript & AJAX, On-site ranking factors including Title tags Meta tags & content, On-site ranking factors including domains sub-domains & URLs, Off-site ranking factors & inbound links, Google Page Rank, Planning & implementing your SEO strategy, Measuring SEO with position checking, Measuring SEO with Google Analytics, Researching keywords, Planning prioritising & implementing on-site changes, Planningprioritising & implementing off-site link building, Understanding Search engine penalties.

The first session will cover introductions and the agenda for the SEO Essentials training course. We will then dive into Search Engine Marketing SEM and the power of search, discussing the differences between organic search SEO and paid search PPC. We will also explore how search engines work, including crawling and indexing.

The second session will focus on meta search engines and web directories, and how to determine which search engines to prioritize in your SEO strategy. We will then delve into the fundamentals of SEO, including the find, read, crawl, index, and rank process. We will also cover how to deal with dynamic and database-driven sites, as well as images, frames, iframes, JavaScript, and AJAX.

In the final session, we will discuss on-site and off-site ranking factors, including title tags, meta tags, content, domains, sub-domains, and URLs. We will also explore the importance of inbound links and Google Page Rank. The session will end with a focus on planning and implementing your SEO strategy, including measuring its success through position checking and Google Analytics. We will also cover keyword research and how to prioritize and implement on-site and off-site changes. Finally, we will discuss the consequences of search engine penalties and how to avoid them. .

CERTIFICATION

Course Accreditation - Upon successful completion of the SEO Essentials training course, candidates will receive a temporary certificate of attendance from Xyz Training Group. This certificate serves as proof that the candidate has completed the course and has gained the necessary knowledge and skills in SEO essentials.

In addition, candidates who are members of the National Training Card will have their accreditation automatically added to their account. This means that their achievement in completing the SEO Essentials course will be officially recognized and recorded in their training records.

The SEO Essentials course is part of the Marketing family of training courses and is designed to equip candidates with the essential skills and knowledge in search engine optimization. By attending and passing this course, candidates will have a valuable accreditation that can enhance their career prospects in the marketing field.

JOINING

Joining Instructions - The SEO Essentials training course typically lasts for 1-2 days.

There are no pre-course requirements for this course, making it accessible to all levels.

Photo ID is not required for this course, but it is recommended to bring identification for registration purposes.

Candidates should dress comfortably and professionally. No specific clothing or PPE is required, but it is recommended to bring a notepad and pen for note-taking. It is also important to arrive on time and be prepared to actively participate in the course.

If you choose to book online you will immediately be confirmed on the course. You will also be automatically sent a full course information pack, receipt of payment and a VAT invoice by email.

WHY XYZ

Further Information - Are you looking to boost your websites visibility and drive more traffic Then look no further than Xyz Training Groups SEO Essentials course. As one of the UKs largest dedicated training groups, we have the expertise and resources to provide top-notch training in this essential marketing skill.With over 50 centres across the UK, we offer the convenience of open courses for individuals or smaller groups. But what sets us apart is our ability to tailor a dedicated course specifically for your team. This means you can receive training that is tailored to your business needs, ensuring maximum impact and results..

Our SEO Essentials course covers all the fundamentals of search engine optimization, from keyword research and on-page optimization to link building and analytics. Our experienced trainers will guide you through the latest techniques and strategies, giving you the tools to improve your websites ranking and attract more potential customers..

But thats not all. At Xyz Training Group, we are committed to providing the best value for our clients. Thats why we offer our unique Lowest Price Guarantee. If you find the same course at a lower price, we will match it or even beat it. So not only will you receive top-notch training, but you can also do so at the best price possible..

Dont miss out on the opportunity to boost your websites visibility and drive more traffic. Enrol on Xyz Training Groups SEO Essentials course today and take the first step towards improving your online presence. With our expertise, flexibility, and unbeatable value, you wont find a better option for your SEO training needs. Book now and see the results for yourself..

We're also proud to offer all clients our lowest price guarantee and free use of our award winning Training Management System