Key Account Management

Face-to-face Instructor Led Courses, Marketing and Sales, Manage Sales

What Is Key Account Management Training?

This course helps you manage accounts effectively in a competitive market where clients can be increasingly demanding. You will learn best-practice techniques to engage with clients, negotiating, reporting and providing high levels of service when managing multiple relationships. 

Who Should Attend

Any person who requires the need to be trained in Key Account Management through the course of their normal working duties. This course is suitable for anyone working in the Manage Sales arena or Marketing and Sales sector, pre-requisites may be required.

Course Agenda

- Practical exercises to determine what is needed in key account management and what makes the top account manager successful
- Know your role as an account manager
- Know what your up against by researching and analysing competitors
- Identify the Decision Making Unit (DMU)
- Engage with the buyers point of view to correctly realise their needs
- Identify client expectations and negotiate mutual goals
- Work with your client to manage change
- Learn different styles of persuasion and influence
- Best practice in database and report management.


Available onsite or nationwide at any of over 50 centres, see below our open course availability. Alternatively, call 0844 335 8882.


The Key Account Management course will be accredited to the latest in recognised certificating award. All successful delegates will also receive an Xyz certificate of attendance. Enrolled subscribers of the National Training Card will also have any certificate, qualification and/or ID card (where applicable) automatically added to their member account.

Open Courses & Public Events

Our Key Account Management training public event calendar has more than open course training dates taking place across the UK. Search and book securely online and receive an immediate confirmation together with full joining instructions, your VAT invoice and a receipt of payment. You are also able to make an enquiry and receive our formal quotation. Lowest price guaranteed.

More Information

We train in excess of 100,000 delegates per year. For more information, please make your enquiry using the form below. The XYZ Training Group Customer Charter ensures that all enquiries are responded to the same day.

Course Availability

In addition to a comprehensive Key Account Management open course schedule, training is also available on client premises or at one of our training venues as a private course - provided minimum delegate numbers are achieved. Whatever your requirement, start by completing the form below and we'll send you the full course information and a quotation based on your requirements.

Make A Key Account Management General Enquiry Here

Complete the form below and we'll send you some training options and / or a quote by return. Please only use this form if you are interested in Key Account Management courses. For all other enquiries, please use the general contact page, refine your search above or call us on 0844 335 8882.

Key Account Management Training Enquiry

eLearning Options
eLearning Currently Unavailable
Key Account Management
Part of our Manage Sales range of training courses

Course Information

  • Course Duration 2 days
  • Max Class Size 12

  • All prices exclude VAT. Discounts available for larger groups & for corporate clients.
Our Key Account Management Training Courses

Rated 4.4 / 5
*based on 134 client reviews.