Effective Market Research
Good market research is a powerful tool that can be used to provide actionable information to develop an organisation and deliver competitive advantage. It can reduce risks and allow planning with greater confidence. Poor research is, at best, a waste and at worst, can result in wrong decisions and expensive mistakes. This course covers the different uses of market research and looks at how to plan and execute a research programme. Its purpose is to provide clear guidance on where to look for information and how to commission market research. It describes and explains many of the qualitative and quantitative techniques available and how these should be used.
Who Should Attend
Any person who requires the need to be trained in Effective Market Research through the course of their normal working duties. This course is suitable for anyone working in the Market Research arena or Marketing and Sales sector, pre-requisites may be required.
- Why do we need market research?
- Understanding the shape and nature of the market
- Evaluating competitors
- Identifying opportunities to change and/or grow
- Testing new products and services
- Tracking performance
- Measuring customer and non-customer attitudes
- Who needs the information and for what purpose?
- Sources of information - internal and external
- Examination of internal information sources and processes needed to collect information
- Qualitative Research
- Quantitative Research
- DIY or Market Research Agency?
- Finding and briefing a market research agency.
Available onsite or nationwide at any of over 50 centres, see below our open course availability. Alternatively, call 0844 335 8882.
The Effective Market Research course is accredited by the most recognised certificating body in the UK and supported by certification and credit card sized ID cards produced by XYZ Training Group - one of the UK's largest dedicated Marketing and Sales training organisations.
We train in excess of 100,000 delegates per year. For more information, please make your enquiry using the form below. The XYZ Training Group Customer Charter ensures that all enquiries are responded to the same day.
Available on client premises as an in-house course or at one of training venues, provided minimum delegate numbers are achieved. Whatever your requirement, simply complete the enquiry form below and we'll send you our quotation by return.
Make A Effective Market Research General Enquiry Here
Complete the form below and we'll send you some training options and a quote for training by return. Please only use this form if you are interested in Effective Market Research courses. For all other enquiries, please use the general contact page or call us on 0844 335 8882.