Effective Internet Marketing

Face-to-face Instructor Led Courses, Marketing and Sales, Marketing

What Is Effective Internet Marketing Training?

This course will open the door to the benefits and cost efficiencies that can be had from optimising your online marketing. It will teach you the right way to optimise your search engine presence, drive traffic to your site, the promotion techniques available, and crucially, how to measure the result.

Who Should Attend

Any person who requires the need to be trained in Effective Internet Marketing through the course of their normal working duties. This course is suitable for anyone working in the Marketing arena or Marketing and Sales sector, pre-requisites may be required.

Course Agenda

- Internet marketing fundamentals
- Cost/Benefits; push-pull strategy; branding; building trust
- Internet marketing plans
- Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
- Discussion forum marketing
- Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
- Search engine & directory marketing
- Differing search engines; search engine and directory liaisons; getting top search result position; how not to get penalised
- Direct email marketing
- To spam or not; opt-in direct e-mailing; promotion techniques; email push
- One-to-one web marketing
- Site personalisation; building web site community; online customer service and sales Viral marketing
- Viral internet marketing; viral marketing techniques; successful viral marketing strategies
- Measuring e-marketing
- Measuring hits.


Available onsite or nationwide at any of over 50 centres, see below our open course availability. Alternatively, call 0844 335 8882.


The Effective Internet Marketing course will be accredited to the latest in recognised certificating award. All successful delegates will also receive an Xyz certificate of attendance. Enrolled subscribers of the National Training Card will also have any certificate, qualification and/or ID card (where applicable) automatically added to their member account.

Open Courses & Public Events

Our Effective Internet Marketing training public event calendar has more than open course training dates taking place across the UK. Search and book securely online and receive an immediate confirmation together with full joining instructions, your VAT invoice and a receipt of payment. You are also able to make an enquiry and receive our formal quotation. Lowest price guaranteed.

More Information

We train in excess of 100,000 delegates per year. For more information, please make your enquiry using the form below. The XYZ Training Group Customer Charter ensures that all enquiries are responded to the same day.

Course Availability

In addition to a comprehensive Effective Internet Marketing open course schedule, training is also available on client premises or at one of our training venues as a private course - provided minimum delegate numbers are achieved. Whatever your requirement, start by completing the form below and we'll send you the full course information and a quotation based on your requirements.

Make A Effective Internet Marketing General Enquiry Here

Complete the form below and we'll send you some training options and / or a quote by return. Please only use this form if you are interested in Effective Internet Marketing courses. For all other enquiries, please use the general contact page, refine your search above or call us on 0844 335 8882.

Effective Internet Marketing Training Enquiry

eLearning Options
eLearning Currently Unavailable
Effective Internet Marketing
Part of our Marketing range of training courses

Course Information

  • Course Duration 2 days
  • Max Class Size 12

  • All prices exclude VAT. Discounts available for larger groups & for corporate clients.
Our Effective Internet Marketing Training Courses

Rated 4.4 / 5
*based on 115 client reviews.