SEO EssentialsCOURSE CALENDAR
What Is SEO Essentials Training?
Upon successful completion of this course, delegates will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Who Should Attend
Search Engine Optimisation Essentials Workshop is a practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
- Introductions & agenda
- Search Engine Marketing (SEM)
- The power of search
- Organic search (SEO) versus paid search (PPC)
- Crawling search engines & how they work
- Meta search engines
- Web directories
- Which search engines to focus on?
- What is Search Engine Optimisation (SEO)
- The find; read; crawl; index and rank of SEO
- Dealing with dynamic & database-driven sites
- On-site ranking factors including Title tags; Meta tags & content
- On-site ranking factors including domains; sub-domains & URLs
- Off-site ranking factors & inbound links
- Google Page Rank
- Planning & implementing your SEO strategy
- Measuring SEO with position checking
- Measuring SEO with Google Analytics
- Researching keywords
- Planning; prioritising & implementing on-site changes
- Planning;prioritising & implementing off-site link building
- Understanding Search engine penalties.
Available onsite or nationwide at any of over 50 centres, see below our open course availability. Alternatively, call 0844 335 8882.
The SEO Essentials course is accredited by the most recognised certificating body in the UK and supported by certification and credit card sized ID cards produced by XYZ Training Group - one of the UK's largest dedicated Marketing and Sales training organisations.
We train in excess of 100,000 delegates per year. For more information, please make your enquiry using the form below. The XYZ Training Group Customer Charter ensures that all enquiries are responded to the same day.
Available on client premises as an in-house course or at one of training venues, provided minimum delegate numbers are achieved. Whatever your requirement, simply complete the enquiry form below and we'll send you our quotation by return.
Make A SEO Essentials General Enquiry Here
Complete the form below and we'll send you some training options and / or a quote by return. Please only use this form if you are interested in SEO Essentials courses. For all other enquiries, please use the general contact page, refine your search above or call us on 0844 335 8882.