SEO Essentials

Face-to-face Instructor Led Courses, Marketing and Sales, Marketing

What Is SEO Essentials Training?

Upon successful completion of this course, delegates will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.

Who Should Attend

Search Engine Optimisation Essentials Workshop is a practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

Course Agenda

- Introductions & agenda
- Search Engine Marketing (SEM)
- The power of search
- Organic search (SEO) versus paid search (PPC)
- Crawling search engines & how they work
- Meta search engines
- Web directories
- Which search engines to focus on?
- What is Search Engine Optimisation (SEO)
- The find; read; crawl; index and rank of SEO
- Dealing with dynamic & database-driven sites
- Dealing with images - Frames - iframes JavaScript & AJAX
- On-site ranking factors including Title tags; Meta tags & content
- On-site ranking factors including domains; sub-domains & URLs
- Off-site ranking factors & inbound links
- Google Page Rank
- Planning & implementing your SEO strategy
- Measuring SEO with position checking
- Measuring SEO with Google Analytics
- Researching keywords
- Planning; prioritising & implementing on-site changes
- Planning;prioritising & implementing off-site link building
- Understanding Search engine penalties.


Available onsite or nationwide at any of over 50 centres, see below our open course availability. Alternatively, call 0844 335 8882.


The SEO Essentials course is accredited by the most recognised certificating body in the UK and supported by certification and credit card sized ID cards produced by XYZ Training Group - one of the UK's largest dedicated Marketing and Sales training organisations.

More Information

We train in excess of 100,000 delegates per year. For more information, please make your enquiry using the form below. The XYZ Training Group Customer Charter ensures that all enquiries are responded to the same day.

Course Availability

Available on client premises as an in-house course or at one of training venues, provided minimum delegate numbers are achieved. Whatever your requirement, simply complete the enquiry form below and we'll send you our quotation by return.

Make A SEO Essentials General Enquiry Here

Complete the form below and we'll send you some training options and / or a quote by return. Please only use this form if you are interested in SEO Essentials courses. For all other enquiries, please use the general contact page, refine your search above or call us on 0844 335 8882.

SEO Essentials Training Enquiry

Open / Public Course Dates
Open Courses Unavailable
eLearning Options
eLearning Currently Unavailable
SEO Essentials
Part of our Marketing range of training courses

Course Information

  • Course Duration 1 day
  • Max Class Size 12

  • All prices exclude VAT. Discounts available for larger groups & for corporate clients.
Our SEO Essentials Training Courses

Rated 4.4 / 5
*based on 100 client reviews.